A full system consisting of a poster, tickets and a booklet for the Japan Media Arts Festival or JMAF for short. This festival is held once every year showcasing select works in these four categories: art, entertainment, animation, and manga.
Astro Boy was chosen as the main focus for imagery as he is symbolic across all the categories and is relatable to both the Japanese and English audience. Looking closer each pixel contains a cropped image from the original Astro Boy comics, reinforcing the categories of art, animation and manga. While the pixel collage and the tetris-like falling type supports the entertainment category of games. Each piece contains the same information in both Japanese and English.