Kuo Hua Mascots
Kuo Hua Trading Company, is Canada’s largest distributer of Taiwanese snacks. They were looking for a pair of mascots that would help strengthen their brand image by creating a family-friendly environment. Many sketches of different animals and abstract characters were made in the process. In the end, the Taiwanese Black Bear was chosen as it is one of Taiwan’s national animals. The first stage of implementing the mascots were through staff uniforms and eventually followed by an Eco bag, gift cards, VIP cards, signage and more.