SOFTBOX is a product that resulted from finding a new solution to packaging light bulbs. It first presents itself in a form of a bag. Inside, it contains all the necessary pieces to assemble the lamp. Upon expanding the bag, it is actually the product itself, allowing the user to freely mould and shape the lamp in a playful yet creative way.
Here you can see examples of the way SOFTBOX can be manipulated, how it features a different pattern on each side that meshes together when lit, and overall how the package looks as a whole.
The SOFTBOX label has descriptions and instructions in both Japanese and English. The inside of the tag contains washing instructions as well as simple steps to assembling accompanied by some user friendly graphics.